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Online VS Traditional Estate Agents

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Is An Online Property Agent As Good As A Traditional One?

We get asked that question a lot. And rightly so. If you’re selling your house – one of your biggest and most valued possessions – you want to make sure the people doing it for you know what they’re doing. But the answer is going to be a resounding yes.

There’s been something of a revolution in the property market over the last decade with huge amounts of people shifting their searches from traditional estate agent windows and the local newspaper to online portals such as Rightmove or Zoopla.

According to the Home Buyers Association, Rightmove alone receives more than 127 million visits a month and research shows more than 93% of people go online to look for a property – even if just a tiny percentage of those are looking at your town or city, that’s still an awful lot of potential buyers.

The shift online has also led to the rise of the Online or Hybrid property agent, offering all the same services of a traditional agent but at a more cost effective price.

It’s certainly not a do-it-yourself philosophy. Online estate agents offer the same experience and all the services you would traditionally expect but with the benefits of internet and online marketing at your fingertips.

With Open House Estate Agents you get:

  • 24/7 contact with your property agent
  • Free valuations
  • Local knowledge and experience
  • The flexibility to arrange viewings at a time that suits you best
  • No upfront cost and a much lower commission rate of 0.6%
  • The ability to painlessly guide you through the entire process

But does an online property agent have the same local expertise?

It’s a fair point and one which is often key with buyers and sellers alike. According to research conducted by Property Academy, 38% of vendors put local knowledge as the top reason they would choose a traditional agent.

However, at Open House we can offer the same level of expertise. With access to a nationwide network of local estate agents whose job it is to know the market in their area. Stuart and Neil each have almost 30 years’ experience in the South East and are a local resource for all things properties.

Neil from Open House says: “We’re not simply a site you sell on directly but rather one of a growing number hybrid estate agents in the UK. You get the best of both worlds – all the expertise and local knowledge you’d expect from a high street agent combined with the wide reach and vast marketing tools of an internet agent.
“We are part of a national network giving us a much broader reach when it comes to selling your property but we’ll also still visit your home, get to know you and set your property value at the best price for your area.”

Just as a traditional agent would, we take the time to get to know what it is about your home that makes it special. We also know all about the schools, transport links, crime rates, developments and the community of the area – all the things other than price that are really important to buyers.

But in addition to that, a hybrid estate agent can really target your home with buyer/seller property matching software, smartphone optimising and social media campaigns to ensure your home pops in the right feeds – that’s something a traditional estate agent would find harder to compete with.

Okay, so you’re selling my property, you’ve got the local expertise but what about the nitty gritty?

Just because you’re selling online doesn’t mean you have to do all the conveyancing and legwork yourself. Just as Open House will have local expertise they will also have the experience to handle all the legal aspects of your sale. From negotiating an offer, to ensuring a smooth transaction through to exchange of contracts and even advising on mortgages and insurance, we can deal with it all.

Stuart from Open House adds: “We understand how time pressured sellers are and how difficult it is to get to meetings and viewings outside of work which is why we cover absolutely everything. We want the process of selling your home to be as painless and streamlined as possible.”

So what are you waiting for? The best way to selling your home is just a click away.

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